A strategic investment project in the heart of the Alps: The rebirth of the Derby Hotel in Loèche-les-Bains

Welcome to Loèche-les-Bains, a pearl of the Haut-Valais, an iconic thermal station nestled in an exceptional natural environment. Known for hosting the largest thermal water reservoir in Europe, the station welcomes over 700,000 tourist nights every year and boasts a constantly increasing occupancy rate. And yet, a unique opportunity remains to be seized: the complete transformation of the Derby Hotel, an innovative project intelligently positioned to meet the new expectations of the hotel market.

Located in the heart of the village, in close proximity to the thermal baths, the SportArena, the municipal nursery, and the ski lifts for children, the Derby Hotel enjoys a strategic location. Formerly a hotel with guest rooms from the 1970s, now in decline, the building has exceptional potential to become a reference for contemporary and eco-responsible hospitality in the region.

A modern and differentiating concept: experience, modularity, and profitability
This repositioning project rethinks traditional hospitality to offer a modular living space that is surprising and human, in full consistency with the current values of tourism: slow tourism, authenticity, ecology, flexibility.
The architecture, signed by the GMAA firm, values an intelligent and economic design:

• 100 beds distributed in 39 rooms, from dormitory "capsule" to family suites of type "chalet" or "penthouse" with Nordic bath.
• Multifunctional common areas: collective kitchen, playroom with climbing wall, honesty-box shop, soundproof music room, sauna on reservation, campfire area.
• Fluid and innovative services: connected reception, intelligent zoning (quiet vs. family areas), optimized management with a staff-to-room ratio of 1:3.

A market waiting for such a product
The hotel offer in Loèche-les-Bains is currently described as "very classic, not trendy" by local players. The Derby Hotel therefore positions itself as a direct response to this unmet demand, with an accessible, original, and highly differentiating product.
The target audiences are clearly identified:

• Families during school vacations (children's club, intergenerational activities)
• Active groups: clubs, associations, sports or wellness stays
• Swiss seniors seeking well-being, comfort, and immersion in nature
• Couples and modern nomads attracted by flexibility and eco-responsibility

A measured and optimized financial potential
The project voluntarily positions itself in the 3-star segment, with a dynamic pricing policy (price per person, family benefits, incentives for length of stay). The estimated operating income is based on a margin of 3.5% of turnover, with controlled costs thanks to a streamlined operating model.
The "hotel-office" concept without a restaurant allows for the avoidance of high fixed costs, while ensuring an adapted food and beverage offer (breakfast, local partnerships, soups, and regional products in self-service). All this is reinforced by a strong ecological coherence and a storytelling anchored in local history.

Why invest?
A turnkey project, conceptualized, planned, and prepared