1 result - Villa buy: Uster

Your private oasis in the Zürcher Oberland

Exclusive villa in Uster - Luxury, privacy, and timeless architecture In one of the most sought-after residential areas of Uster, just a few minutes from Zurich and the idyllic Greifensee, this exceptional 8.5-room villa awaits you. A rare opportunity for upscale living with plenty of privacy. On approximately 310 m² of living space and a generous plot of 930 m², the 2010-built property combines modern comfort with stylish elegance.The spacious, light-flooded rooms create an open and at the same time cozy living feeling. Whether representative reception or relaxed retreat - the room concept offers a variety of uses. Clear architecture, high-quality materials, and a well-thought-out floor plan characterize the exclusive overall picture.A special highlight is the lovingly designed garden: With its stylish pool, the covered outdoor kitchen, and the Mediterranean ambiance, it becomes a private wellness oasis. Ideal for relaxing hours and social events.Four tastefully equipped bathrooms as well as modern home technology such as geothermal heat pumps, photovoltaic systems, controlled living room ventilation, and smart home systems ensure a high level of comfort and energy efficiency.The location convinces with an excellent infrastructure, renowned schools, diverse leisure activities, and an optimal connection to Zurich and the airport. Here, natural living and urban lifestyle come together in harmony.Four garage parking spaces, two outdoor parking spaces, and additional visitor parking spaces round off this attractive offer.Facts and figures • Living area: approx. 310 m² • Plot: 930 m² • Year of construction: 2010, continuously maintained • 8.5 rooms, four bathrooms • Available: from February 2027 or by agreement • Sales price: on request We look forward to your contact and are happy to provide you with further information.

Exclusive Villa with Indoor Pool

THE RIDGELINE RESIDENCE – Exclusive Villa with Indoor Pool, Guest Apartment, and 12 RoomsIn an elevated, quiet, and extremely private location in Gutenswil, The Ridgeline Residence presents itself as an exceptional villa for people seeking space, discretion, and high-quality living.The property combines impressive generosity with high-quality construction, a beautiful view of the surrounding countryside, and excellent accessibility to Zurich and the airport. This creates a living experience that has become rare: plenty of privacy, plenty of space, plenty of nature – and yet close to the economic center of Switzerland.On a 1,418 m² large plot of land, an impressive living area of around 791 m² unfolds. The villa was originally built in 1993 and comprehensively renovated in 2021 to a high standard. Today, it presents itself in a very well-maintained and representative condition.With a total of 12 rooms, the house offers an exceptional range of space for families, entrepreneurs, frequent travelers, or individuals with high demands on living, working, and representation. Spacious living areas, numerous retreat options, and a well-thought-out room structure create a home that convinces both in everyday life and on special occasions.A particular added value is the separate guest apartment in the basement. It offers versatile usage possibilities – ideal for guests, au-pair, staff, adult children, multi-generational living, or as a separate home office area.The heart of the private leisure area is the elegant indoor pool with direct access to the garden. This exclusive living experience is complemented by a stylish summer pavilion with integrated outdoor kitchen – perfect for relaxed evenings, private invitations, and stylish living in a protected environment. A private wine cellar rounds off the representative character of this special residence.Even the parking underlines the exceptional position of the property: 8 indoor parking spaces and 2 additional outdoor parking spaces offer the highest comfort, discretion, and flexibility – ideal also for collectors, entrepreneurs, or families with multiple vehicles.The location combines tranquility and nature with excellent mobility. Zurich can be reached in around 20 minutes by car, and Zurich Airport in about 15 minutes. The proximity to the A53 highway and the good connection to public transport ensure a comfortable connection in all directions. Shopping facilities, schools, and all services for daily needs are within a short distance.The Ridgeline Residence is no ordinary villa. It is a private residence with a format – generous, discreet, representative, and versatile. A home for people who seek the extraordinary and value space, location, comfort, and privacy.Highlights at a glance • Privileged, elevated location in Gutenswil • Panoramic view of the surrounding countryside to the Alps • Plot size: approx. 1,418 m² • Living area: approx. 791 m² • Total of 12 rooms • Comprehensive high-quality renovation in 2021 • Separate guest area in the basement • Elegant indoor pool with garden access • Summer pavilion with outdoor kitchen • Private wine cellar • 8 indoor parking spaces and 2 outdoor parking spaces • Very good accessibility to Zurich and the airport • Absolute privacy in a natural environment Viewings are only possible after prior verification and upon presentation of proof of financing.

PARADISE

An exklusiver Lage und umgeben von einem gepflegten Villenquartier entfaltet sich auf fünf Ebenen eine Residenz von unvergleichlicher Klasse. Zeitlose Architektur trifft auf grosszügige Dimensionen, auf moderne Perfektion und eine Inszenierung des Wohnens, die ihresgleichen sucht.Highlights: • Dachterrasse mit Whirlpool & Feuerring • Grosszügiges Raumkonzept • Beheizter Aussenpool • Zeitlose Architektur • Skyframe-Fenster mit integrierten Insektengittern Wir freuen uns auf Ihre Kontaktaufnahme und senden Ihnen gerne die detaillierte Broschüre sowie den Grundrissplan der Villa zu.In an exclusive location, in a well-maintained villa neighbourhood, this residence of incomparable class expands over five levels. Timeless architecture meets generous dimensions, modern perfection and a quality of living that is second to none.Highlights: • Roof terrace with whirlpool and fire pit • Spacious room concept • Heated outdoor pool • Timeless architecture • Skyframe windows with integrated insect screens We look forward to hearing from you and will be happy to send you the detailed brochure and floor plan of the villa.

Historic Villa with Lake View – Rental Property with Private Use in Dolder Quarter on Zürichberg

Historic Villa with Lake View – Rental Property with Private Use in Dolder Quarter on Zürichberg Located in a privileged position in the sought-after Dolder Quarter on Zürichberg, this exceptional property presents itself as one of the most beautiful historic villas in the area. The building was constructed in 1896 as part of the high-quality development of Zürichberg and stands exemplarily for the architectural quality of the Belle Époque. The property is listed in the Federal Inventory of Protected Sites of National Importance (ISOS) with a conservation goal of A (preservation of the building substance) – a clear sign of its outstanding architectural and cultural significance. With great care, this jewel was recently completely and high-quality renovated, whereby the historical building substance was respectfully preserved and further developed. Original elements and the substance of the time of origin were consciously preserved and combined with modern construction standards. Since its inception, the villa has been part of an exclusive and representative environment, where also well-known Zurich personalities lived and worked. This historical continuity gives the property additional prestige. A special highlight is the stately Belle Étage, which is ideal for private use by the owner. At the same time, the units can be flexibly rented out. This creates the unique opportunity to own an entire house while the rental income from the other areas covers a significant part of the capital service. The property convinces with a quiet, upscale tenant structure with serious tenants. Alternatively, there is the possibility to inhabit the entire house oneself and adapt it individually to one's own needs. Particularly noteworthy is the unobstructed view of Lake Zurich and the city of Zurich, which can be enjoyed from all living floors and gives this property an exceptional living quality. Key Data & Areas Total rental area: approx. 390.0 m² Residential Units: • Ground floor: 116.4 m² • 61.8 m² ancillary areas (meeting room, storage, archive, and WC areas) Rent: CHF 5,400 + CHF 2,865 • Upper floor: 111.0 m² Rent: CHF 5,150 • Attic: 100.4 m² (excl. attic) Rent: CHF 4,550 Additional Income: • 4 outdoor parking spaces at CHF 150 Total: CHF 600 / month Revenue Overview • Monthly rental income: CHF 18,565 • Annual rental income: CHF 222,780 Purchase price basis: CHF 9,740,000 Value approach: CHF 25,000/m² living area and approx. CHF 11,170/m² land area. Gross return on investment approx. 2.29% Highlights • Historic Belle Époque villa (1896) • 2025 completely and high-quality renovated • Preservation of the historical substance • ISOS-protected property (conservation goal A) • One of the most beautiful properties in the Dolder Quarter • Unobstructed lake view and panoramic view of Zurich • Belle Étage suitable for private use • Combination of private use and rental property • Quiet, upscale residential area on Zürichberg • Long-term stable, serious tenant structure • High potential for value appreciation • Large plot of land in the most sought-after location in Switzerland Notes For reasons of discretion and to protect the tenants, we kindly ask you not to make any unannounced visits or on-site appointments. These will not be considered in buyer conversations. Broker inquiries are not desired. Direct sale from the owner. Viewings and further information will only be provided after prior contact via the form or by phone. We look forward to presenting the property to you in person.

Exklusive Villa mit See und Bergsicht in Küsnacht ZH

Diese aussergewöhnliche Villa aus dem Jahr 2018 bietet auf einem grosszügigen Grundstück von 1’100 m² ein einzigartiges Wohnkonzept für höchste Ansprüche. Mit rund 660 m² Wohnfläche, verteilt auf mehrere Etagen, überzeugt die Liegenschaft durch ihre Grosszügigkeit, moderne Architektur und hochwertige Bauweise.Insgesamt stehen 11 Zimmer und 5 Badezimmer zur Verfügung und bieten viel Platz für Familie, Gäste und individuelle Nutzungsmöglichkeiten. Die durchdachte Raumaufteilung sowie mehrere Küchen ermöglichen maximale Flexibilität und Komfort im Alltag.Besondere Highlights sind die grosszügigen Terrassen auf jeder Etage mit schöner See- und Bergsicht sowie der exklusive Wellnessbereich mit Pool, Whirlpool, Sauna und Fitnessraum. Ein privater Kinoraum und eine Aussengrillstation runden das Angebot ab und sorgen für ein aussergewöhnliches Wohnerlebnis.Die Villa verfügt zudem über modernste Technik wie kontrollierte Raumbelüftung sowie ein Diesel-Notstromaggregat. Ein Lift verbindet bequem alle Ebenen, von der Tiefgarage bis in die oberen Wohnetagen. Die grosszügige Garage bietet Platz für 5–6 Fahrzeuge, ergänzt durch zusätzliche Aussenparkplätze.Die ruhige und sonnige Lage in einem gehobenen Wohnquartier sorgt für maximale Privatsphäre. Gleichzeitig sind Einkaufsmöglichkeiten, Schulen und öffentliche Verkehrsmittel gut erreichbar, was diese Immobilie besonders attraktiv für Familien macht.Zur Villa kann ein gedeckter Bootsplatz im Zürcher Seefeld inklusive modernem Luxusboot dazugekauft werden, perfekt für stilvolle Tage auf dem ZürichseeEine seltene Gelegenheit für alle, die modernes Design, Luxus und Funktionalität in perfekter Kombination suchen.Luftaufnahmen der Liegenschaft sind auf der Webseite ersichtlichNeben der idyllischen und ruhigen Lage profitieren Sie von der unmittelbaren Nähe zu wichtigen Einrichtungen sowie von einer hohen Lebensqualität an der sonnigen Goldküste150 m Öffentlicher Verkehr150 m bis zur Schule3 km bis zur Privatschule400 m Natur / Naherholungsgebiet400 m bis zum Zürichsee900 m bis zum Zentrum7 km Zürich Zentrum18 km Flughafen ZürichSonnenscheindauer im Sommer: bis zu ca. 14,5 StundenDie attraktive Gemeinde Küsnacht überzeugt nicht nur durch ihre Lage amZürichsee, sondern auch durch einen vergleichsweise moderaten Steuerfuss, was sie zu einem besonders begehrten Wohnort macht.This exceptional villa, built in 2018, offers a unique living concept for the highest standards on a generous plot of 1,100 m². With approximately 660 m² of living space spread across several floors, the property impresses with its spacious layout, modern architecture and high-quality construction.A total of 11 rooms and 5 bathrooms provide plenty of space for family, guests and a wide range of individual uses. The well-designed floor plan and several kitchens offer maximum flexibility and comfort in everyday living.Special highlights include the spacious terraces on every floor with beautiful lake and mountain views, as well as the exclusive wellness area with pool, whirlpool, sauna and fitness room. A private cinema room and an outdoor barbecue area complete the offering and create an exceptional living experience.The villa also features state-of-the-art technology, including controlled room ventilation and a diesel emergency power generator. A lift conveniently connects all levels, from the underground garage to the upper residential floors. The spacious garage offers room for 5–6 vehicles, complemented by additional outdoor parking spaces.The quiet and sunny location in an upscale residential neighbourhood ensures maximum privacy. At the same time, shopping facilities, schools and public transport are easily accessible, making this property particularly attractive for families.A rare opportunity for anyone seeking the perfect combination of modern design, luxury and functionality.An aerial video of the property is available on the website.A covered boat slip in Zurich Seefeld, including a modern luxury boat, can be purchased in addition to the villa, exclusive lifestyle on lake Zurich

A Dream for Purists

This dream property was built and renovated with high-quality and biological building materials. The elevated location in the middle of the greenery conveys the feeling of living above Hinwil. The entire property, including the garden, was renovated and expanded between 1996 and 2016 for around CHF 740,000. The kitchen, as well as the living and dining area, were perfectly coordinated and create a uniform feeling on a spacious area in the open room. The floor-to-ceiling windows and skylights provide perfect lighting.The rooms are large and can be ideally furnished. The en-suite bathroom, as well as the second wet cell, impress with their size and functionality.There is the possibility of converting this property into a multi-generational house with two apartments or combining living and working.The connections for the kitchen and wet cells have already been laid in the basement.From the panoramic tower with a Swedish stove, you can enjoy unforgettable sunsets over the Glarus Alps.A visit says more than a thousand words. Secure your personal viewing appointment. I look forward to your call.

"RESERVED" - Historic villa with many original details and park-like surroundings

"RESERVED"A classic, exclusive residence with a beautiful garden complex in the renowned Zürichberg with great development potential.An approved renovation concept is available, so you can move into this dream home within a year.Special features:– Detailed renovation project with building permit available– Very quiet, prestigious location– Representative entrance– Many original details of the villa are very well preserved– Magnificent, park-like surroundings– Beautiful city and lake view– Close to forest and nature– The villa and garden are under monument protectionTo unwind at the end of a summer day, you can relax with a glass of champagne on the terrace. After a summer rain, you can still perceive the scent of petrichor coming from the garden. With the villa "Domaine Cavalier", you have secured a unique place to live and work in the best quarter of the Limmat city.Note: The pictures of the villa from the inside and outside are visualizations and do not represent the current state.Contact us, we look forward to your contact and are available at any time to answer any questions you may have!

Exklusive Off-Market Villen an der Goldküste, Diskret. Einzigartig. Aussergewöhnlich.

An der begehrten Goldküste bieten wir eine selektierte Auswahl aussergewöhnlicher Villen in privilegierten Lagen zum Verkauf an – streng off market und mit höchster Diskretion.Die exklusiven Liegenschaften überzeugen durch ihre einmalige Position mit atemberaubender See- und Fernsicht, grosszügige Grundstücke sowie eine hochwertige Architektur. Die Wohnflächen bewegen sich zwischen ca. 600 und 900 m² und bieten 7 bis 11 Zimmer mit durchdachten Grundrissen, die höchsten Ansprüchen gerecht werden.Zu den Ausstattungsmerkmalen zählen unter anderem elegante Poolanlagen, private Wellnessbereiche sowie weitläufige Aussenflächen, die Ruhe, Privatsphäre und Lebensqualität auf höchstem Niveau garantieren.Im Sinne der Diskretion werden detaillierte Exposés sowie weiterführende Informationen ausschliesslich im Rahmen eines persönlichen Kennenlernens zur Verfügung gestellt.Wir freuen uns darauf, Ihnen diese besonderen Objekte persönlich vorzustellen und Sie auf dem Weg zu Ihrer Traumimmobilie zu begleiten.Kontaktieren Sie uns für ein unverbindliches Erstgespräch.On the coveted Gold Coast, we offer a carefully curated selection of exceptional villas for sale in privileged locations — strictly off market and with the utmost discretion.These exclusive properties impress with their unique settings, breathtaking lake and panoramic views, generous plots, and high-quality architecture. The living spaces range from approx. 600 to 900 m² and offer 7 to 11 rooms with thoughtfully designed floor plans that meet the highest standards.Features include elegant pool areas, private wellness spaces, and expansive outdoor areas that guarantee tranquillity, privacy, and quality of life at the highest level.In the interest of discretion, detailed exposés and further information are made available exclusively within the context of a personal introduction.We look forward to presenting these special properties to you personally and accompanying you on the path to your dream home.Contact us for a non-binding initial consultation.

Exklusive Off-Market Villen an der Goldküste, Diskret. Einzigartig. Aussergewöhnlich.

An der begehrten Goldküste bieten wir eine selektierte Auswahl aussergewöhnlicher Villen in privilegierten Lagen zum Verkauf an – streng off market und mit höchster Diskretion.Die exklusiven Liegenschaften überzeugen durch ihre einmalige Position mit atemberaubender See- und Fernsicht, grosszügige Grundstücke sowie eine hochwertige Architektur. Die Wohnflächen bewegen sich zwischen ca. 600 und 900 m² und bieten 7 bis 11 Zimmer mit durchdachten Grundrissen, die höchsten Ansprüchen gerecht werden.Zu den Ausstattungsmerkmalen zählen unter anderem elegante Poolanlagen, private Wellnessbereiche sowie weitläufige Aussenflächen, die Ruhe, Privatsphäre und Lebensqualität auf höchstem Niveau garantieren.Im Sinne der Diskretion werden detaillierte Exposés sowie weiterführende Informationen ausschliesslich im Rahmen eines persönlichen Kennenlernens zur Verfügung gestellt.Wir freuen uns darauf, Ihnen diese besonderen Objekte persönlich vorzustellen und Sie auf dem Weg zu Ihrer Traumimmobilie zu begleiten.Kontaktieren Sie uns für ein unverbindliches Erstgespräch.On the coveted Gold Coast, we offer a carefully curated selection of exceptional villas for sale in privileged locations — strictly off market and with the utmost discretion.These exclusive properties impress with their unique settings, breathtaking lake and panoramic views, generous plots, and high-quality architecture. The living spaces range from approx. 600 to 900 m² and offer 7 to 11 rooms with thoughtfully designed floor plans that meet the highest standards.Features include elegant pool areas, private wellness spaces, and expansive outdoor areas that guarantee tranquillity, privacy, and quality of life at the highest level.In the interest of discretion, detailed exposés and further information are made available exclusively within the context of a personal introduction.We look forward to presenting these special properties to you personally and accompanying you on the path to your dream home.Contact us for a non-binding initial consultation.

Exklusive Off-Market Villen an der Goldküste, Diskret. Einzigartig. Aussergewöhnlich.

An der begehrten Goldküste bieten wir eine selektierte Auswahl aussergewöhnlicher Villen in privilegierten Lagen zum Verkauf an – streng off market und mit höchster Diskretion.Die exklusiven Liegenschaften überzeugen durch ihre einmalige Position mit atemberaubender See- und Fernsicht, grosszügige Grundstücke sowie eine hochwertige Architektur. Die Wohnflächen bewegen sich zwischen ca. 600 und 900 m² und bieten 7 bis 11 Zimmer mit durchdachten Grundrissen, die höchsten Ansprüchen gerecht werden.Zu den Ausstattungsmerkmalen zählen unter anderem elegante Poolanlagen, private Wellnessbereiche sowie weitläufige Aussenflächen, die Ruhe, Privatsphäre und Lebensqualität auf höchstem Niveau garantieren.Im Sinne der Diskretion werden detaillierte Exposés sowie weiterführende Informationen ausschliesslich im Rahmen eines persönlichen Kennenlernens zur Verfügung gestellt.Wir freuen uns darauf, Ihnen diese besonderen Objekte persönlich vorzustellen und Sie auf dem Weg zu Ihrer Traumimmobilie zu begleiten.Kontaktieren Sie uns für ein unverbindliches Erstgespräch.On the coveted Gold Coast, we offer a carefully curated selection of exceptional villas for sale in privileged locations — strictly off market and with the utmost discretion.These exclusive properties impress with their unique settings, breathtaking lake and panoramic views, generous plots, and high-quality architecture. The living spaces range from approx. 600 to 900 m² and offer 7 to 11 rooms with thoughtfully designed floor plans that meet the highest standards.Features include elegant pool areas, private wellness spaces, and expansive outdoor areas that guarantee tranquillity, privacy, and quality of life at the highest level.In the interest of discretion, detailed exposés and further information are made available exclusively within the context of a personal introduction.We look forward to presenting these special properties to you personally and accompanying you on the path to your dream home.Contact us for a non-binding initial consultation.

Architecturally protected treasure at an exclusive location on Zürichberg

Description:On Zürichberg, an architectural cultural object of extraordinary significance is being discreetly sold. For confidential information and documents, we look forward to your personal contact. Asking price CHF 15'000'000.-Features:Contact:Sales process: - Signing a letter of intent - Personal property presentation- Reservation contract with down payment and proof of funds- Purchase and transfer of ownership by agreementCapital-rich interested parties are cordially invited to contact us.Please call our Mr. Csaba von Zalan at +41 43 222 35 22 if you wish to receive additional information or a non-binding viewing. We are pleased to accompany you in fulfilling your living dreams.A joint sale by von ZALAN & PARTNER IMMOBILIEN and UTO NOVA AG

Breathtaking lake and mountain view - simply breathtaking

The residential building, constructed in 1967, is located in a fantastic and unobstructable spot and was renovated from 1995 to 1998, as well as expanded, offering the highest living comfort with modern, well-thought-out infrastructure and extremely high-quality materials. Additionally, there are attractive renovation possibilities that allow the property to be further developed and presented in a contemporary, modern light. The mature and terraced plot of almost 1600 square meters is located in a conservation area, very tastefully designed, and blends elegantly into the landscape. Auxiliary rooms, such as a 2.5-room annex and a very spacious wellness area with pool and sauna, offer additional comfort. In short: you will find an extraordinary oasis of well-being that leaves no wishes unfulfilled, even in terms of auxiliary rooms and spacious indoor parking possibilities for a total of seven cars. This uniquely maintained property offers a noble living experience in a natural, top-class location with lake and Alpine views of the highest class.

Luxury directly on the lake in Stäfa with outdoor pool and private bathing jetty

This modern lake property in Stäfa combines consistent architecture with timeless elegance in one of the most sought-after locations on Lake Zurich. Built in 2014, it presents itself today in an excellent condition, ready for occupancy, stylishly equipped and technically at the highest level. A very high living and dining area with up to 6 meters of ceiling height, floor-to-ceiling windows and a consistent design with seamless mineral cast floor creates a living experience that conveys both peace and width. The clear materialization gives the interior construction a timeless elegance. The open Poggenpohl kitchen with high-quality Miele appliances presents itself in excellent condition and convinces both functionally and technically. The villa offers six bedrooms, most of them with en-suite bathrooms. The flexible room layout adapts to various life concepts. The garden with a heated pool, direct lake access and private bathing jetty also creates real retreat quality due to a lot of privacy. The property: -8.5-room single-family house in Stäfa -almost 400 m² of living space and around 110 m² of secondary space -Spacious garden with direct lake access and bathing jetty -Heated outdoor pool -Peace due to architectural orientation towards the lake -Poggenpohl kitchen -Enough storage space due to many built-in cabinets -Smart home technology -Alarm system -Seamless mineral cast floor and wooden floors -2-3 garage spaces, additional outdoor spaces

Aussergewöhnliche Villa in erhöhter Lage in Küsnacht

In privilegierter, erhöhter Lage oberhalb des Zürichsees, nur wenige Minuten vom Zentrum Küsnachts entfernt, eröffnet sich die seltene Möglichkeit, ein aussergewöhnliches Villenprojekt nach eigenen Vorstellungen zu vollenden. Das grosszügige Grundstück garantiert maximale Privatsphäre, Ruhe und eine unvergleichliche Aussicht.Die Villa befindet sich in fortgeschrittenem Bauzustand und erlaubt eine individuelle Finalisierung auf höchstem Niveau. Grosszügige Dimensionen, private Liftverbindung, Swimmingpool, Tiefgarage sowie die Option exklusiver Wellness- und Aussenbereiche unterstreichen den Unikat-Charakter dieser Liegenschaft.Gedacht für künftige Eigentümer mit Anspruch an Lage, Substanz und persönliche Ausprägung.Weiterführende Informationen stellen wir gerne im Rahmen eines persönlichen Gesprächs zur Verfügung.A Rare Residential opportunity in Küsnacht’s elevated lake settingSet in an elevated and privileged location in Küsnacht, this exceptional villa project offers a rare opportunity to bring your personal vision to life.The expansive plot provides a serene private retreat, surrounded by parkland and imbued with a profound sense of calm and seclusion.The residence is already at an advanced stage of construction, giving its future owner the freedom to shape the final expression to the highest standards. Generous volumes, a private lift, swimming pool, underground parking, and the potential for refined wellness and outdoor amenities underscore the unique character of this property.Designed for those who value not only a premier location but also architectural distinction and personal expression, this villa invites you to create a home that is truly your own.Further details are shared in the context of a personal conversation.